Los Angeles - The 2015 ASICS LA Marathon will host an estimated 26,000 participants, and we expect it to be a hot one. The marathon starts at Dodger Stadium and ends in Santa Monica. The route will wind through the cities of Los Angeles, West Hollywood, Beverly Hills and Santa Monica.
Because there are several municipal jurisdictions involved, extensive coordination is required to meet the number one objective: maintaining the safety of everyone involved.
To accomplish that, there will be public information representatives from each city agency operating together at one location in downtown Los Angeles. A Joint Information Center (JIC) will be established to oversee Emergency Public Information (EPI) through four Command Posts along the Marathon route. The news media can contact the Command Posts and JIC directly.
In an effort to effectively manage accurate and timely EPI for the LA Marathon, the JIC has also created new social media accounts:
These accounts will be the official source of EPI for the LA Marathon and will be utilized in the future when large scale prolonged emergency incidents and significant planned events take place in the Los Angeles area. We encourage you to follow the above UnifiedLA links for the most current information and to share your thoughts.
These UnifiedLA accounts highlight photos / videos and discuss information such as...
Media Advisories, Press Conference highlights, precautions runners should take, Measures taken by Emergency Responders & ASICS LA Marathon staff to reduce risks, live traffic updates, street closures. Video of Emergency Responders preparing, and frequently asked questions.
...as well as EPI as it arises.
UPDATE: In an afteraction report detailing top line social media metrics during the Unified LA JIC for the LA Marathon. Overall, we recorded nearly 50,000 interactions in and around the time of the event on Facebook, Twitter and Instagram. These accounts were untilized for the first time, just two days prior to the planned event. #NotBad
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