The 'Spark of Love' Holiday Toy Drive

Friday, November 26, 2021
Spark of Love banner with two smiling firefighters (male and female)

How will the popular Spark of Love Holiday Toy Drive work in 2021? Due to COVID, there remain some significant changes.

To keep you, firefighters and needy children safe, we strongly encourage your use of the process below, rather than trying to bring toy donations to a neighborhood fire station. The preferred process below is quick, safe, friendly and efficient.

Deserving children across the City of Los Angeles eagerly look forward to the annual Spark of Love toy drive. Though the program is sponsored locally by the Los Angeles City Fire Department (LAFD) and ABC7, it is powered by the kindness of people like you.

Thanks to your generosity, Spark of Love has collected more than nine million toys over 25 years. Due to the ongoing pandemic, we anticipate a significantly increased need for toys this year.

Supporting Spark of Love has never been easier.

To make sure every deserving child has a toy this holiday season, Spark of Love has developed the system below to protect everyone’s safety while ensuring that all gifts are delivered directly to Toy Central for rapid processing and timely holiday delivery:

1. To purchase a toy directly, please visit the Spark of Love Gift Registry.

2. To access the Gift Registry via smartphone, text the word “SPARK” to 24365. An instant reply will provide a link to browse and shop at your convenience.

3. You can also make a donation of any amount via credit card to support the purchase of needed toys. Kindly visit: and select Spark of Love. 

4. Do you need to drop off a toy? Visit any Southern California Subaru Retailer during their "Share the Love" retail event. SoCal Subaru of America Retailers will not only collect your toy, but make a special Spark of Love donation for every gift they receive, up to $40,000.

This year, please know that attempting to bring a donated toy to a fire station could delay its timely distribution. Instead, we kindly ask you to use use one of the four ways mentioned above to donate. We thank you for helping make the holiday magic happen!

If you are seeking to RECEIVE HOLIDAY TOYS, please click here


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